Nowadays you are not affiliated with a single home anymore: Berlin, London, Paris, New York, Barcelona, Ibiza, Munich—maybe we´re finally at a point where the strangeness of the times is not matched by one city but different cities at the same time. The cities were built on imaginative fictions, and they continue to be the city´s major export—an increasing flow of images.
Culture, as a social consensus, has become absolute, and is therefore becoming absolutely irrelevant, transforming Berlin, New York and Paris, creating an empty projection surface. Here we may take a lesson from late capitalist business practices in which virtually anything, from trash to home mortgages to entire cities, may be monetized. One is aligned to the image of a city as well as other streams of images as a form of currency. Assigning a meaning is merely another way of setting a city´s or an artwork´s price in the currency of knowledge, transforming it into a certain kind of commodity for real estate or collectors to buy and for museums to sell to their audiences. This explains why contemporary art is marginalizing the production of content in favour of producing new formats for existing images. Cities like Berlin, New York and Paris are banks—image banks. All anybody wants is more. Like an insatiable appetite.